Explore the latest Lead with Microsoft Security agenda and speaker information in one place.
Use the buttons below to view speaker details, agenda tracks, session information, and key timings to help you plan your event experience.
| TIME | SESSION | SPEAKER | TYPE | VENUE | WHAT WE’LL COVER |
|---|---|---|---|---|---|
| 13:30-15:00 | Lunch (optional, for those who pre-registered) | Isola | |||
| 15:00-16:00 | Registration and check-in | Reception | |||
| 16:30-17:00 | Mingle & snacks | Bar de Lola | |||
| 17:00-17:10 |
Welcome & set the scene |
Mailen Lozdan – Arrow | Mar | ||
| 17:10-17:40 |
Arrow’s strategy and prio for FY27+ introducing the MS & Arrow teams |
Mailen Lozdan – Arrow | Keynote | Mar | |
| 17:40-18:00 | CVC | Franck Dauché – Microsoft | Keynote | Mar | |
| 18:00-18:30 |
What do we see at Arrow? |
Arrow team |
Keynote | Mar | |
| 18:30-19:00 |
Partner keynote | Security & AI |
CAG | Keynote | Mar | |
| 19:00-19:05 | Wrap-up | Mailen | Mar | ||
| 19:05-20:00 | Cocktails at the beach | Azure beach bar | |||
| 20:00-23:00 | Dinner at the beach |
Azure beach bar |
| TIME | SESSION | SPEAKER | TYPE | VENUE | WHAT WE’LL COVER |
|---|---|---|---|---|---|
| 07:00-09:00 | Breakfast | ||||
| 09:00-09:15 | Setting the scene for the next days | Mailen Lozdan – Arrow |
Joint day Business & Sales |
Ammos | |
| 09:15-09:45 |
Arrow’s security framework and MS collaboration – How can we best support you and make an impact together. |
Joint day Business & Sales |
Ammos | ||
| 09:45-10:30 | ArrowSphere |
Michel Jakubowski – Arrow |
Joint day Business & Sales |
Ammos | |
| 10:30-10:45 | BREAK | ||||
| 10:45-11:15 | Pre & Post breach | Truesec |
Joint day Business & Sales |
Ammos | |
| 11:15-12:00 | End to end attack | Truesec |
Joint day Business & Sales |
Ammos | |
| 12:00-12:45 | LUNCH | ||||
| 12:45-13:30 | Purview | CAG |
Joint day Business & Sales |
Ammos | |
| 13:30-14:15 |
Stop talking products. Start talking outcomes. |
Ville Kankare – Netox |
Joint day Business & Sales |
Ammos |
Security is often explained through products, licenses, alerts and technical features. But customers do not buy complexity. They buy confidence, clarity and business resilience. This sales-focused session helps partner sales and business teams connect the dots between Microsoft security, Defender, Sentinel, SOC/MDR, data security and the customer’s real business risks. You will learn how to turn complex technical capabilities into a clear customer conversation, position security as a business value driver, and identify concrete opportunities for managed detection, response, data protection and continuous security improvement. Because in the end, resilience is not only about stopping attacks. It is about knowing where your critical data is, who can access it, how it is protected, and how fast you can respond when something goes wrong. |
| 14:15-14:45 | BREAK | ||||
| 14:45-15:15 |
First class sales (Immersion and Assessments) |
Netox |
Joint day Business & Sales |
Ammos | |
| 15:15-15:45 | Panel Security |
Netox + It-Total + Truesec + CAG |
Joint day Business & Sales |
Ammos | |
| 16:00-16:30 |
AMA – feedback and discussions from the day, set the scene for tomorrow- get to know the CoE & Accelerate team |
Mailen Lozdan – Arrow – Panel CoE & Accelerate team |
Joint day Business & Sales |
Ammos | |
| 16:00-18:30 | Chill at the beach | ||||
| 18:30-19:30 | Free time | ||||
| 19:30-20:00 | Cocktails and group photo | Bar de Lola | |||
| 20:00-23:00 | Dinner | Isola |
Title: AI-First Transformation: Reimagining Growth, Profitability, and Partner Success
Description:
The economics of the partner business are being reshaped by AI and autonomous agents. In this executive-focused session, Microsoft will share insights
from the AI-First Transformation Partner (AITP) program to help leaders understand the market shifts changing service offerings, customer expectations,
and profitability models.
Through practical examples and industry perspectives, attendees will explore how leading partners are evolving their portfolios, building differentiated IP,
modernizing their go-to-market strategies, and creating scalable growth in an AI-driven economy.
Join us for a thought-provoking discussion designed to challenge conventional thinking and help position your business for long-term success in the era
of AI.
| TIME | SESSION | SPEAKER | TYPE | VENUE | WHAT WE’LL COVER |
|---|---|---|---|---|---|
| 07:00-09:00 | Breakfast | ||||
| 09:00-09:30 | Welcome & Introductions |
Matt Davis/Chris DePalma – Microsoft CoE |
Workshop Session |
Ammos |
Welcome, workshop overview, planned activities, and schedule |
| 09:30-10:15 |
The Frontier Firm & the Future of Partner Profitability |
Matt Davis/Chris DePalma – Microsoft CoE |
Workshop Session |
Ammos |
Understand the market trends shaping the future of partner profitability, consider your strategic priorities, and discover your AIFirst partner journey. |
| 10:15-10:30 | BREAK | ||||
| 10:30-11:15 |
Let’s Build: Reimagining your Service Offerings |
Estefanie Alvarez/Ruben Nauwelaers – Microsoft CoE |
Workshop Session |
Ammos |
Reimagine your service offerings and explore how to develop repeatable IP, accelerators, and agentic solutions that can scale across customers. |
| 11:15-12:00 |
Let’s Build: Defining your IP Development Strategy |
Estefanie Alvarez/Ruben Nauwelaers – Microsoft CoE |
Workshop Session |
Ammos | |
| 12:00-13:00 | LUNCH | ||||
| 13:00-13:45 |
Let’s Sell: Integrating you GTM Motion |
Estefanie Alvarez/Ruben Nauwelaers – Microsoft CoE |
Workshop Session |
Ammos |
Explore how to evolve your go-to-market approach, strengthen your AI-first value proposition, and adopt commercial models that support recurring and outcome-based growth. |
| 13:45-14:15 |
Let’s Sell: Understanding AI-First Economic Models |
Estefanie Alvarez/Ruben Nauwelaers – Microsoft CoE |
Workshop Session |
Ammos | |
| 14:15-14:30 | BREAK | ||||
| 14:30-15:00 |
Let’s Deliver: The future of your Delivery Talent, Operating Model, and Organizational Structure |
Matt Davis/Chris DePalma – Microsoft CoE |
Workshop Session |
Ammos |
Assess the talent, delivery operating model, and organizational changes needed to deliver AI-first services efficiently and at scale. |
| 15:00-15:45 |
Bringing it together: Defining your Transformation Roadmap |
Estefanie Alvarez/Ruben Nauwelaers – Microsoft CoE |
Workshop Session |
Ammos |
Identify your top readiness gaps and choose priority actions for the next 30, 60, or 90 days. |
| 15:45-16:30 |
Closing session – panel, takeaways, thanks you’s – what’s next |
Arrow |
Joint session |
Mar | |
| 16:30-19:00 | Optional snacks |
Azure beach bar |
|||
| 20:00-20:30 | Cocktails by the pool | Pool area | |||
| 20:30-02:00 | Dinner + afterparty | Pool area |
