Explore the latest Lead with Microsoft Security agenda and speaker information in one place. Use the buttons below to view speaker details, agenda tracks, session information, and key timings to help you plan your event experience.
Monday, 7 September
Where you see “WHAT WE’LL COVER”, click the dropdown for more information.
13:30-15:00
Lunch (optional, for those who pre-registered)
15:00-16:00
Registration and check-in
16:30–17:00
Mingle & snacks
17:00–17:15
Mar
17:15-17:45
CVC
KeynoteMar
17:45-18:15
18:15-18:45
Partner Keynote | Security & AI
KeynoteMar
18:45-19:00
Mar
19:00-19:05
Wrap-up
Mar
19:05-20:00
Cocktails at the beach
Azure beach bar
20:00-23:00
Dinner at the beach
Azure beach bar
Tuesday, 8 September
Where you see “WHAT WE’LL COVER”, click the dropdown for more information.
07:00-09:00
Breakfast
09:00-09:15
Setting the scene for the next few days
Joint Business & SalesAmmos
09:15-10:00
Arrow’s security framework and MS collaboration – How can we best support you and make an impact together.
Arrow Team
Mailen Lozdan, Jes Kongsmark, Luke Rottmann, Adele Ross
Joint Business & Sales Ammos
10:00-10:30
ArrowSphere
Joint Business & SalesAmmos
10:30-10:45
10:45-11:15
Pre & Post breach
Truesec
Joint Business & SalesAmmos
11:15-12:00
End-to-end attack
Truesec
Joint Business & SalesAmmos
12:00-12:45
12:45-13:30
Purview
Joint Business & Sales Ammos
13:30-14:15
Stop talking products. Start talking outcomes.
Joint Business & SalesAmmos
WHAT WE’LL COVER
Security is often explained through products, licenses, alerts and technical features. But customers do not buy complexity. They buy confidence, clarity and business resilience.
This sales-focused session helps partner sales and business teams connect the dots between Microsoft security, Defender, Sentinel, SOC/MDR, data security and the customer’s real business risks. You will learn how to turn complex technical capabilities into a clear customer conversation, position security as a business value driver, and identify concrete opportunities for managed detection, response, data protection and continuous security improvement.
Because in the end, resilience is not only about stopping attacks. It is about knowing where your critical data is, who can access it, how it is protected, and how fast you can respond when something goes wrong.
14:15-14:45
14:45-15:15
First class sales (Immersion and Assessments)
Joint Business & SalesAmmos
15:15-15:45
Panel Security
Ville Kankare – Netox
David Lilja and Viktor Hedberg – Truesec
Joint Business & SalesAmmos
16:00-16:30
Joint Business & SalesAmmos
16:00-18:30
Chill at the beach
18:30-19:30
Free time
19:30-20:00
Cocktails and group photo
20:00-23:00
Dinner
Wednesday, 9 September
Where you see “WHAT WE’LL COVER”, click the dropdown for more information.
Title: AI-First Transformation: Reimagining Growth, Profitability, and Partner Success
Description:
The economics of the partner business are being reshaped by AI and autonomous agents. In this executive-focused session, Microsoft will share insights
from the AI-First Transformation Partner (AITP) program to help leaders understand the market shifts changing service offerings, customer expectations,
and profitability models.
Through practical examples and industry perspectives, attendees will explore how leading partners are evolving their portfolios, building differentiated IP,
modernizing their go-to-market strategies, and creating scalable growth in an AI-driven economy.
Join us for a thought-provoking discussion designed to challenge conventional thinking and help position your business for long-term success in the era
of AI.
07:00-09:00
Breakfast
09:00-09:30
Welcome & Introductions
WHAT WE’LL COVER
Welcome, workshop overview, planned activities, and schedule.
09:30-10:15
The Frontier Firm & the Future of Partner Profitability
WHAT WE’LL COVER
Understand the market trends shaping the future of partner profitability, consider your strategic priorities, and discover your AI-First partner journey.
10:15-10:30
BREAK
10:30-11:15
WHAT WE’LL COVER
Reimagine your service offerings and explore how to develop repeatable IP, accelerators, and agentic solutions that can scale across customers.
11:15-12:00
12:00-13:00
LUNCH
13:00-13:45
WHAT WE’LL COVER
Explore how to evolve your go-to-market approach, strengthen your AI-first value proposition, and adopt commercial models that support recurring and outcome-based growth.
13:45-14:15
14:15-14:30
BREAK
14:30-15:00
WHAT WE’LL COVER
Assess the talent, delivery operating model, and organizational changes needed to deliver AI-first services efficiently and at scale.
15:00-15:45
WHAT WE’LL COVER
Identify your top readiness gaps and choose priority actions for the next 30, 60, or 90 days.
15:45-16:30
Joint session EVERYONEMar
16:30-19:00
Snack time at the beach bar
Azure beach bar
20:00-20:30
Time to start our evening by the pool area
Pool area
20:30-02:00
Dinner and afterparty
Pool area
